Marketing your school has never been easier than in this day and age. Enrollment in NC public schools has been trending downward for several years. A strategic social media plan can increase the reach of your school’s voice and show community members why their students should attend their local public school. In this session, we will take a look at a year-long magnet school case study. We will look at how and why did this school implement a targeted strategy, as well as what they learned along the way. We will explore what it takes to create a successful social media strategy for schools of all types, sizes, and locations. Session-goers will be given several templates for creating their school’s strategy and brand kit plus a list of web tools that they can use to help plan for, implement, and analyze the success of their school’s social media strategy. They will spend a portion of the session beginning to work on their brand kit and strategy.
